Lumination LED Luminaires Product Intros

Lumination LED Luminaires

This was an exciting project for me. We organically launched a brand new product line with GE Lighting in 2012, Lumination LED Luminaires. These were our brand new Indoor LED Lighting Fixture line. We were new to the space and needed to make a big splash in the market, but we also needed to re-train our sales teams. This was a new channel for us that we never explored! This has been our fastest growing business segment over the past few years.

Below are some of the tactics we utilized to get in front of the market and elevate this new brand in the indsutry.

Videos

I love videos. They can convey complex messages in as little as 30 seconds. They are great commercialization tools, but also great for training. Click here to see the wide variety of videos we produced as we unveiled new skus to the market.

Literature

These sales & thought leaership pieces have been leveraged in our email lead generation campaigns, as well as sales leave behinds. We leverage much of this content to also develop sales presentations.

Click here to see a sampling of the literature I have created.

Trade Shows & Events

Tradeshows and events are a necessary part of the marketing calendar. We travel often to industry and key vertical events to show off these new products. This gallery will show some of the various events we showed off our new Lumination LED Luminaires.

Advertising

Big Bold Images. A clear story that is optimistic & resonates with the customer. A clear call to action.

Click here to see some of the examples of my print advertising campaigns.

Dave Kaminski